New work: Hard Rock Bet OOH brand experience

Hard Rock Bet is here and lighting up the town.

Our latest work with the iconic brand extends the “Hard Rock Bet is Here” casino platform across Union Station, Sankofa Square and The Well, with dozens of custom video OOH designed for each space.

From rolling dice and roulette wheels to playing cards and a familiar Toronto 🦝 character, each execution was designed specifically for its immersive environment – using motion, scale, sequencing and a little gamification to bring more of the energy and entertainment of Hard Rock Bet into the city.